Readers’ profile
Russian-speaking population coming to Thailand is unique. It could be identified as “a new generation of people with positive thinking”: curious, modern, educated, adventurous and financially confident. 65% of them are high ranked specialists, top managers, and business owners. Such audience has a high capacity as consumers.
Readers’ audience interest in Thailand (based on research conducted by marketing communications agency " InterMediaGrupp ") by groups:
| Recreation - 29% | Beauty and Health - 22% | Education - 4% |
| Business - 18% | Real estate – 25,5% | Other – 1,5% |
Reader's audience:
- Russian speaking tourists who visit Thailand and the island of Phuket.
- Professional Russian-speaking audience (travel agencies, real estates etc.)
- Fans and lovers of all that is connected with Thailand and Phuket Island.
- Citizens of Russia, Ukraine, Kazakhstan and the Baltic countries.